Starting an Online Business All-in-One For Dummies, 6th Edition - PDF & ePUB Download

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Download Starting an Online Business All-in-One For Dummies, 6th Edition ebook
ePUB
  • eBook:
    Starting an Online Business All-in-One For Dummies, 6th Edition
  • Author:
    Shannon Belew, Joel Elad
  • Edition:
    6 edition
  • Categories:
  • Data:
    March 31, 2020
  • ISBN:
    1119648467
  • ISBN-13:
    9781119648468
  • Language:
    English
  • Pages:
    896 pages
  • Format:
    ePUB

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Description of Starting an Online Business All-in-One For Dummies, 6th Edition ebook

Download Starting an Online Business All-in-One For Dummies, 6th Edition, pdf, epub free. The tools you need to follow your dream of starting and running an online business! 
With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of.  This comprehensive guide provides tips and tricks for turning your dream into a reality. 
The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.
  • Fund your business for success and future growth 
  • Use SEO strategically to drive traffic to a well-designed site
  • Market your business effectively as an entrepreneur
  • Stand out, build customer relationships, and sell on social media
  • Keep up with ecommerce trends to stay a step ahead
With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
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Content

Book 1: Start-Up Essentials
Chapter 1: Starting from Scratch
Chapter 2: Turning Ideas into a Viable Internet Business
Chapter 3: Getting Real: Creating a Usable Business Plan
Chapter 4: Funding Your Online Business
Chapter 5: Creating Policies to Protect Your Website and Customers
Chapter 6: Setting Up Shop: What You Need for Online Efficiency

Book 2: Legal and Accounting
Chapter 1: Minding the Law
Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations
Chapter 3: The Trademark-and-Copyright Two-Step
Chapter 4: Accounting for Taxes (and Then Some)

Book 3: Website Functionality and Aesthetics
Chapter 1: What’s in a (Domain) Name?
Chapter 2: Designing for User Experience
Chapter 3: Building a Site Without Spending a Fortune
Chapter 4: Serving Up Your Site
Chapter 5: Developing Content That Satisfies Visitors and Search Engines
Chapter 6: Going Beyond Beta and Launching Your Site

Book 4: Online and Operating
Chapter 1: Determining Your Revenue Model
Chapter 2: Making Money with Affiliate Programs
Chapter 3: Turning Information into Profit: From E-Books to Webinars
Chapter 4: Paying with the Right Payment Options
Chapter 5: Putting the (Shopping) Cart before the Horse
Chapter 6: Taking Inventory
Chapter 7: Fulfilling Expectations and Orders

Book 5: Managing Security Risks
Chapter 1: Understanding Security and Your Risks
Chapter 2: Developing a Plan: Security and Business Continuity
Chapter 3: Spotting and Thwarting Hackers and Net-Thieves
Chapter 4: Locking Down Your Site and Your Business

Book 6: Online Marketing Basics
Chapter 1: Jump-Starting Traffic and Driving Sales
Chapter 2: Your Own Public Relations for the Web
Chapter 3: Web Marketing at Work
Chapter 4: Converting Browsers to Buyers
Chapter 5: Analyzing and Monitoring Your Customers
Chapter 6: Mastering Search Engines, Optimization, and Rankings

Book 7: Retail to E-Tail
Chapter 1: Expanding Online to Keep and Grow Customers
Chapter 2: Managing the Differences between In-Store and Online Commerce
Chapter 3: Window Dressing for the Online Display
Chapter 4: Revving Up with Mobile Marketing, Social Media, and More
Chapter 5: Troubleshooting the Transition to Online Retail

Book 8: E-Commerce Fundamentals
Chapter 1: Starting Up with E-Commerce Functionality
Chapter 2: Mastering the Amazon
Chapter 3: Web-ify Your Store with Shopify
Chapter 4: Making eBay THE Way
Chapter 5: Posting Pictures for Profit

Book 9: E-Business for Nonprofits
Chapter 1: Raining Donations: Fundamentals for Online Giving
Chapter 2: Adding Online Moneymakers to an Existing Site
Chapter 3: Growing an Active Donor Base: Your Virtual Community
Chapter 4: Identifying Online Marketing Strategies That Fit the Cause
Chapter 5: Legal Considerations for Nonprofit Organizations

Book 10: E-Commerce Trends and Market Opportunities
Chapter 1: Discovering Niche Markets
Chapter 2: Building Business via Social Commerce
Chapter 3: Evaluating the SaaS Model: Selling Software and Apps
Chapter 4: Generating Opportunities through the Generations: Millennials, Boomers, and Beyond

Book 11: E-Commerce Advanced
Chapter 1: Mapping the Digital Buyer’s Journey
Chapter 2: Getting Personal with Content Marketing
Chapter 3: Listening to the Voice of the Customer
Chapter 4: Overhauling an Aging Online Business
Chapter 5: Expanding Products to Increase Stagnant Sales
Chapter 6: Transitioning a Small Site into Big Business

Download pdf, epub, Starting an Online Business All-in-One For Dummies, 6th Edition

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