The Art of SEO, 2 edition

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The Art of SEO, 2 edition
PDF
  • eBook:
    The Art of SEO, 2 edition
  • Author:
    Eric Enge, Stephan Spencer, Jessie Stricchiola, Rand Fishkin
  • Edition:
    2 edition
  • Categories:
  • Data:
    March 27, 2012
  • ISBN:
    1449304214
  • ISBN-13:
    9781449304218
  • Language:
    English
  • Pages:
    716 pages
  • Format:
    PDF

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Book Description
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.
  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

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Content

1. SEARCH: REFLECTING CONSCIOUSNESS AND CONNECTING COMMERCE
2. SEARCH ENGINE BASICS
3. DETERMINING YOUR SEO OBJECTIVES AND DEFINING YOUR SITE’S AUDIENCE
4. FIRST STAGES OF SEO
5. KEYWORD RESEARCH
6. DEVELOPING AN SEO-FRIENDLY WEBSITE
7. CREATING LINK-WORTHY CONTENT AND LINK MARKETING
8. HOW SOCIAL MEDIA AND USER DATA PLAY A ROLE IN SEARCH RESULTS AND RANKINGS
9. OPTIMIZING FOR VERTICAL SEARCH
10. TRACKING RESULTS AND MEASURING SUCCESS
11. DOMAIN CHANGES, POST-SEO REDESIGNS, AND TROUBLESHOOTING
12. SEO RESEARCH AND STUDY
13. BUILD AN IN-HOUSE SEO TEAM, OUTSOURCE IT, OR BOTH?
14. AN EVOLVING ART FORM: THE FUTURE OF SEO

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