Ultimate Guide to Amazon Advertising

Ultimate Guide to Amazon Advertising
  • eBook:
    Ultimate Guide to Amazon Advertising
  • Author:
    Timothy P. Seward
  • Edition:
  • Categories:
  • Data:
    May 21, 2019
  • ISBN:
  • ISBN-13:
  • Language:
  • Pages:
    240 pages
  • Format:

Book Description
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform―both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice."
―Steve Fisher, team lead, retail marketing, Lenovo
"This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it."
―Michelle Reed, senior vice president, Perry Ellis International
Expand Your Brand Online and Offline with Amazon Advertising
Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.
Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.
You'll learn how to:
  • Determine if Vendor Central or Seller Central is right for your brand
  • Capture new customers through Sponsored Product Campaigns
  • Apply the five essential elements of a high-quality product detail page
  • Establish metrics, evaluate performance against keyword types, and perform competitive analyses
  • Add negative keywords that can benefit your advertising campaigns
  • Apply Amazon’s secret formula for long-term winning



CHAPTER 1 - Stacking Your Brand’s Deck on Amazon
CHAPTER 2 - How to Control Product and Pricing on Amazon
CHAPTER 3 - Getting Started as a Seller on Amazon
CHAPTER 4 - Add Products, Then Optimize Your Amazon Catalog Listings
CHAPTER 5 - Buy Your Way to the Top: How Advertising on Amazon
CHAPTER 6 - Fleshing Out Your Amazon Business Objectives and Measurements
CHAPTER 7 - Competitive Analysis Time
CHAPTER 8 - Keywords and Keyword Research
CHAPTER 9 - Campaign Structure
CHAPTER 10 - Getting Started with Sponsored Products
CHAPTER 11 - Build “Top of Funnel” Marketing Momentum with Sponsored Brands
CHAPTER 12 - For Vendors Only: Product Display Ads
CHAPTER 13 - Aggregate, Analyze, and Optimize
CHAPTER 14 - Keyword Optimizations
CHAPTER 15 - Account and Campaign-Level Optimizations
CHAPTER 16 - Self-Auditing
CHAPTER 17 - Strategies for Amazon’s Prime Day
CHAPTER 18 - Extending Your Reach On and Off Amazon
CHAPTER 19 - Reporting for Executives
CHAPTER 20 - Hiring an Advertising Agency
CHAPTER 21 - Amazon’s Secret Formula for Long-Term Winning

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