Business Communication, 16 edition

Book Description For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. With its clear writing style, extensive example documents, and a proven Strategic Forces Model that translates communication theory into applied best practices, the new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential--and more challenging--than ever. BUSINESS COMMUNICATION, Sixteenth Edition, leads the way in preparing readers to rise to this challenge, combining a strong emphasis on sound writing principles with practical coverage of real-world spoken, electronic, and written communication situations and strategies that play a vital role in modern business.
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Content

Part 1 - Communication Foundations
1. Establishing a Framework for Business Communication
2. Focusing on Interpersonal and Group Communication

Part 2 - Communication Analysis
3. Planning Spoken and Written Messages
4. Preparing Spoken and Written Messages

Part 3 - Communication Through Voice, Electronic, and Written Messages
5. Communicating Electronically
6. Delivering Good-and Neutral-News Messages
7. Delivering Bad-News Messages
8. Delivering Persuasive Messages

Part 4 - Communication Through Reports and Business Presentations
9. Understanding the Report Process and Research Methods
10. Managing Data and Using Graphics
11. Organizing and Preparing Reports and Proposals
12. Designing and Delivering Business Presentations

Part 5 - Communication for Employment
13. Preparing Résumés and Application Messages
14. Interviewing for a Job and Preparing Employment Messages