- eBook:How to Get to the Top of Google Search
- Author:Richard Conway
- Edition:1 edition
- Pages:225 pages
Anyone trying to sell anything wants potential customers to be able to find them straight away when searching online. This book tells them how.
It has been written by a professional search engine consultant. Richard Conway started his company, Pure SEO, in 2009 with just $200 to spend on a single web page. From there, mostly using digital marketing, he has expanded the business to four offices in New Zealand and Australia. Pure SEO has been listed by Deloitte in the fastest-growing 500 tech companies in the Asia Pacific region for the past five years.
This practical guide cuts through the mis-information and sets the record straight on what actions you need to take, so searchers will find your product quickly and easily. It covers keywords, website content and structure, mobile search and optimisation, loading speed of your website and how that affects searches, planning content to make it easily searchable, tracking tools and much much more.
With Australasian-focused statistics and insights, as well as advice about how these two markets differ, the book is an authoritative and accessible 'how to' resource.
Case studies and Q&A sections provide real-life dos and don'ts. As well as actionable advice and 'red flags' to avoid, the book also looks ahead to consider the future of search marketing.
1. Keywords: the foundation of SEO
2. Anatomy of a web page
3. Anatomy of ‘behind the page’
4. The right information, where and when you want it
5. Comprehensive content
6. It’s all about the planning
7. Hometown advantage
8. Thinking big
9. Let’s get engaged
10. The era of user intent – RankBrain
PART TWO: OFF-PAGE SEO
11. An integrated approach
12. Link acquisition: an online popularity contest
13. So what about social?
14. Supercharge your SEO
15. Metrics and measurement
16. Crystal ball gazing — the future of SEO