Exploring the Power of Electronic Word-of-Mouth in the Services Industry - PDF & ePUB Download

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Download Exploring the Power of Electronic Word-of-Mouth in the Services Industry ebook
ePUB
  • eBook:
    Exploring the Power of Electronic Word-of-Mouth in the Services Industry
  • Author:
    Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann
  • Edition:
    -
  • Categories:
  • Data:
    July 15, 2019
  • ISBN:
    1522585753
  • ISBN-13:
    9781522585756
  • Language:
    English
  • Pages:
    492 pages
  • Format:
    ePUB

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Description of Exploring the Power of Electronic Word-of-Mouth in the Services Industry ebook

Download Exploring the Power of Electronic Word-of-Mouth in the Services Industry, pdf, epub free. User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
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