The New Rules of Marketing & PR - PDF & ePUB Download

Download The New Rules of Marketing & PR ebook
  • eBook:
    The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
  • Author:
    David Meerman Scott
  • Edition:
    4 edition
  • Categories:
  • Data:
    July 1, 2013
  • ISBN:
  • ISBN-13:
  • Language:
  • Pages:
    464 pages
  • Format:


Description of The New Rules of Marketing & PR ebook

Download The New Rules of Marketing & PR, pdf, epub free. The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 
The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 
Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. 
  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.
The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.


Part I: How the Web Has Changed the Rules of Marketing and PR
Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World
Chapter 2: The New Rules of Marketing and PR
Chapter 3: Reaching Your Buyers Directly

Part II: Web-Based Communications to Reach Buyers Directly
Chapter 4: Social Media and Your Targeted Audience
Chapter 5: Blogs: Tapping Millions of Evangelists to Tell Your Story
Chapter 6: Audio and Video Drive Action
Chapter 7: The New Rules of News Releases
Chapter 8: Going Viral: The Web Helps Audiences Catch the Fever
Chapter 9: The Content-Rich Website
Chapter 10: Marketing and PR in Real Time

Part III: Action Plan for Harnessing the Power of the New Rules
Chapter 11: You Are What You Publish: Building Your Marketing and PR Plan
Chapter 12: Online Thought Leadership to Brand Your Organization as a Trusted Resource
Chapter 13: How to Create for Your Buyers
Chapter 14: How Web Content Influences the Buying Process
Chapter 15: Mobile Marketing: Reaching Buyers Wherever They Are
Chapter 16: Social Networking Sites and Marketing
Chapter 17: Blogging to Reach Your Buyers
Chapter 18: An Image Is Worth a Thousand Words
Chapter 19: Video and Podcasting Made, Well, as Easy as Possible
Chapter 20: How to Use News Releases to Reach Buyers Directly
Chapter 21: Your Newsroom: A Front Door for Much More Than the Media
Chapter 22: The New Rules for Reaching the Media
Chapter 23: Newsjacking Your Way into the Media
Chapter 24: Search Engine Marketing
Chapter 25: Make It Happen

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