Lead Generation For Dummies - PDF & ePUB Download

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  • eBook:
    Lead Generation For Dummies
  • Author:
    Dayna Rothman
  • Edition:
    1 edition
  • Categories:
  • Data:
    March 31, 2014
  • ISBN:
  • ISBN-13:
  • Language:
  • Pages:
    384 pages
  • Format:


Description of Lead Generation For Dummies ebook

Download Lead Generation For Dummies, pdf, epub free. Learn how to get your message heard above the online noise
The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls.
  • Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy
  • Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events
  • This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls
  • Provides steps you can follow to create your own personalized lead generation plan
Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.


Part I: Getting Started with Lead Generation
Chapter 1: Beginning Your Lead Generation Journey
Chapter 2: Identifying Your Leads
Chapter 3: Setting Your Lead Generation Goals
Chapter 4: Choosing the Right Technology
Chapter 5: Building a Rock-Star Team

Part II: Connecting Inbound Marketing and Lead Generation
Chapter 6: Generating Leads with Content Marketing
Chapter 7: Putting Your Best Foot Forward with Your Website
Chapter 8: Humanizing Your Brand with a Blog
Chapter 9: Creating Lasting Relationships Through Social Media
Chapter 10: Getting Found Through Search Engine Optimization

Part III: Linking Outbound Marketing with Lead Generation
Chapter 11: Helping Buyers Find You with Pay-Per-Click Ads
Chapter 12: Casting a Wide Net with Content Syndication
Chapter 13: Targeting with a Personal Touch Through Direct Mail
Chapter 14: Seizing the Opportunity to Connect Through Events
Chapter 15: Creating the Final Touch with Inside Sales

Part IV: The Middle of the Funnel
Chapter 16: Communicating Through Email Marketing
Chapter 17: Learning the Basics of Lead Nurturing
Chapter 18: Perfecting Your Lead Generation Techniques with Lead Scoring

Part V: Measuring Your Lead Generation Efforts
Chapter 19: Testing and Optimizing Your Campaigns
Chapter 20: Developing Lead Generation Metrics

Part VI: The Part of Tens
Chapter 21: Ten Common Lead-Generation Pitfalls
Chapter 22: Ten Lead-Generation Influencers to Watch
Chapter 23: Ten Powerful Lead-Generation Tactics

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